Silence is Deadly: 5 Things Killing Your Word-of-Mouth

Contractors, let me paint you a picture. After a long day, when the sun beats you down mercilessly, and you get a chance to wipe your brow and take in the beautiful project you created, you hope your efforts turn into another project. And it can!

Word-of-mouth hasn’t gone away. 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. What’s changed is just where the “word-of-mouth” originated from.

Customers are more aware of promotions and services through social media, customer engagement, and “near me” Google searches than a neighborhood recommendation. The latter of which sees 82% of smartphone users relying on search engines to find local businesses.