
From Numbers to Friends: 5 Ways to Create a Genuine Connection
Think back to your most recent project. Think of how beautiful it looked, and think of how proud it made you when you finished. Go ahead, relive that moment of brushing your hands off and placing them at your hips, scanning your amazing project top to bottom.
Now, here’s the common mistake. When you put this on social media, you’re likely going with a “Before/After” post, or just a wide zoom shot of the finished work with your company logo in the top left and a CTA across the bottom. Ha! I’m good, I know.
This is what you should do. Think back to that recent project. Take all of those feelings I described, and tell the people the story of why completing that project made you feel that good.

Wave Goodbye To Summer Mess: The Back-to-School Cleaning Guide
Do you hear that? It’s 9 am and it’s blissfully quiet…
Wave your hands in the air like you just don’t care — the kids are back in school! You have your peace, you have your quiet, and you have no kids in the house. And this is no dream, so tell your friends to save their pinches.
So hold off on the champagne for now 🍾 and throw on your favorite playlist or Dr. Phil, because you have some cleaning to do. 🧹
August Newsletter 2025
DIY activities promote creativity, problem-solving skills, and creativity in our children. Especially because it limits screen time and overall time in the house. The natural outdoors are healthy for your kids! It helps develop motor skills, with some projects requiring skillful hand-eye coordination. Your kids feel a sense of accomplishment. To help with the social pressures our kids face today…

Silence is Deadly: 5 Things Killing Your Word-of-Mouth
In one of my favorite books, Start with Why, author Simon Sinek emphasizes that “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Gotta Give to Get: Master Facebook Reciprocity with These 3 Tactics
Find your ideal audience, and personalize messages and content that address their pain points — and offer a solution! Show a personal side to your business by sharing personal stories of success or overcoming challenges. Lastly, establish a system of reciprocity. Offer your audience advice, tips, hacks, or practical gifts! 56% of Facebook users who receive gifts are more likely to give a gift back. Who knew!