From Numbers to Friends: 5 Ways to Create a Genuine Connection
Think back to your most recent project. Think of how beautiful it looked, and think of how proud it made you when you finished. Go ahead, relive that moment of brushing your hands off and placing them at your hips, scanning your amazing project top to bottom.
Now, here’s the common mistake. When you put this on social media, you’re likely going with a “Before/After” post, or just a wide zoom shot of the finished work with your company logo in the top left and a CTA across the bottom. Ha! I’m good, I know.
This is what you should do. Think back to that recent project. Take all of those feelings I described, and tell the people the story of why completing that project made you feel that good.