SEO COPYWRITING
BLOGS & NEWSLETTERS FOR ROOFERS AND CONTRACTORS WHO NEED THE JOB DONE RIGHT!
If you’re looking to spend more time on the jobsite, that’s where Construction Copywriting comes in. I help you discover a gain-and-retain client base tailored to you and your business. Contractors do their best work in the field and need copywriting designed for their construction services. Through compelling copywriting, I’ll help you give your clients a personal experience even when you’re not there to say it yourself. It gives your customers a reason to stay on your website and explore your company.
Newsletters to promote your business, whether it be for sales or educational purposes. Offer insights through blogs and articles about trending topics your clients are interested in. When you have a special announcement you need your clients to hear, I’ll help you use landing pages and flyers to entice an emotional response and a call to action to continue the relationship.
Your clients aren’t the only people focused on saving money. I imagine you are as well! Everything I do for you at Construction Copywriting is above and beyond any entry-level marketer you’ll find on Indeed. Let me save you from the $35K salary, health insurance, training, PTO, lunch breaks, smoke breaks, and workers’ comp you’re used to offering when you need this work done efficiently and correctly. When you tackle your copywriting with a copywriter, that’s the equivalent of measuring twice and cutting once 😉
Construction Copywriting is my way of adding value back to the industry that has taught and continues to teach me so much every day. I’ve worked with hundreds of contractors over the years, all of whom share the common goal of growing their client base and retaining their clients. It’s certainly an obstacle, especially since saving money is the primary concern for most clients. And with our country drastically reshaping its economy, you need to think outside the box if you can’t lower your pricing without compromising profit.
LIMITED TIME OFFER!
DO YOU HAVE A CONSTRUCTION BUDDY WHO NEEDS HELP POSTING A BLOG?
FANTASTIC! I’LL REWARD $100 FOR REFERRING A PAYING CLIENT
Services
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Everything I write goes through a series of audits to provide the highest level of SEO. This includes personalized calls to action, short and long keywords to establish authority and trust with Google, clear and concise language, compelling copy to engage readers, and a targeted audience.
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Staying up-to-date on industry news and innovations—and news relevant to your community—delivers on your promise to be an industry leader. The average reader spends 52 seconds on a blog. That’s a lot of pressure to come up with a good headline. And a good opening paragraph. Would you like some ideas?
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When you choose Construction Copywriting, you’re not just getting a keyboard. You’re getting a partner whose sole mission is to see you succeed. Because I don’t if you don’t. Working together, I provide countless ideas and themes for blogs, newsletters, and flyers. All inspired by my previous successful campaigns, both online and in-person for the construction industry. Don’t forget your free round of edits!
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There’s nothing more important to my business and myself than authenticity. With Construction Copywriting, you receive peace of mind that everything you receive is YOURS. For any photos used to illustrate your benefits, they’ll be royalty-free. For any facts pulled anywhere other than you or myself, all citations are available.
And you’re getting home late after a sales call. You’re happy with the conversation, the chemistry was magic, and you’re hoping you receive a signed contract in your inbox on Monday morning. You want to plant a seed in their mind, but you don’t want to bug them. Can you stop them from calling another company to compare pricing? Can you prevent your competitor from meeting those clients when you’re busy? Probably not. So what can you do?
JUST IMAGINE IT’S FRIDAY EVENING…
You can kick your boots up and relax, because your copywriter just finished the newsletter you told your clients about! Your clients, who are no doubt weighing the options over the weekend, will visit your website to find that newsletter. And your website is now full of the answers to the questions they forgot to ask! You’ll enjoy a stress-free weekend while Construction Copywriting does all the heavy lifting.
GROW YOUR AUDIENCE
Planting The Seeds with Compelling Copy
At Construction Copywriting, we offer construction professionals the ability to sell and prospect outside of business hours. It’s difficult to block time when you’re always in the field. You want homeowners and businesses to feel heard by YOU, even when you’re not physically there. So let’s establish a system of reciprocity.
Starting with a newsletter, you’ll re-introduce yourself to your audience. You’ll stand out from your competitors by showing your clients that you don’t stop providing value even when you’re sleeping!
While providing your clients with weekly blogs on tips and advice, from saving money to DIY projects and activities, your clients sense you are speaking directly to them.
You’ll engage with your clients on an emotional level. You’ll find those pain points.
You’ll illustrate your company's benefits and how you alleviate those pain points.
Encouraging your clients to sign up for your newsletters will be a simple way to build your client base. It won’t be long before word of mouth spreads and a prospective client starts asking your competitors, “Where’s your newsletter?”
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![Blogs help inform customers.]()
Blog: Helpful
“Let The Sun Shine”
For companies that want to reward their loyal client base with helpful blogs. This is a great tool for returning customers as it establishes a reciprocity system. If they don't have a project to hire you for themselves, you can at least guarantee a great referral from them.
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![A flyer for free concert tickets from a roofing company that shows a dim lit concert with a person surfing the crowd.]()
Flyer: Grab Yours!
The easiest way to build a CRM and grow your online audience is establishing a system of reciprocity. Who won’t subscribe to a monthly newsletter for concert tickets?
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![Blogs to help protect customers.]()
Blog: Informative
“Reasons Why Solar Companies Go Out of Business”
Expert Solar Sales’ customers are always asking why they are the only ones staying in business. Solar companies have a reputation for becoming fly by night companies. This blog helps homeowners and businesses stay informed and protected.
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![Newsletters help construction companies connect with customers]()
Newsletter: Spotlight
Leaders in The Solar Industry
In a highly competitive market, construction professionals need to stand out. A spotlight on the owner helps customers connect with the company they are about to do business with.
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![Women in construction working on scaffolding]()
Blog: Informative
Why Women Kick Butt in Construction
Diversity is an important staple of today’s culture. Demonstrate your values to your clients with an informative blog! And let’s be honest, women DO kick butt ;)
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![Woman with construction hat and clothes offering free construction services]()
Prospecting Flyer: Freebie
Great For Small Business Startups!
Offering a feebie when you prospect establishes a system of reciprocity with your clients. Make it business as usual for you and your clients to exchange gifts; their money, your services :)
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![Newsletter featuring DIY activities for families.]()
Community Newsletter
DIY Family Fun Activities
Unlock a new relationship with your clients and connect with them personally. Newsletters focusing on the community generate the highest click-through rate!
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![Flyer with a solar panel background.]()
Prospecting Flyer
Great for Landing Pages
In the digital world, you no longer need to spend money on mailers. Sending e-flyers to new prospects is an easy way to show the benefits of working with you. Including the owner’s image makes a great first impression and builds trust immediately.
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![Fun blog to for customers to share.]()
Blog: Fun
“Songs With Unique Meanings”
Fun blogs are a fantastic way to connect with clients with a little heart and humor. Who doesn’t want to read a list of facts about their favorite songs?
Expert Solar Sales | Cumberland, RI
“I started my business a few years ago and just couldn’t find time to market my company or to get my name out there. Tim offered his help and he wrote me a blog, he wrote a flyer that I can send out to my community, and also a newsletter! All of this motivated me to relaunch my business this summer and I couldn’t be more excited! Thanks Tim!”
Pricing
FREE ROUND OF EDITS INCLUDED WITH ALL PIECES 😉
“Measure twice, cut once” pricing!
Gather Round the Campfire Bundle - $800
Semi-weekly Blogs
Semi-weekly Flyers
Monthly Newsletter
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Keynote Speaker Bundle - $1300
Weekly Blogs
Weekly Flyers
Semi-weekly Newsletters
Blogs
$150 - 1,200 words (standard min.)
$200 - 1,500+ words
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Promotional
$200 - 3-page Newsletter
$150 - 2-page Flyer
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START YOUR OWN BLOG (SYOB)
$700 - Weekly blogs
$300 - Semi-weekly blogs
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About Timothy Baron
“You can, you should, and if you’re brave enough to start, you will.”
Growing up in the small town of Weare, NH, it was nearly impossible to catch a glimpse of the horizon. All of that changed when I was 23 and heeded that timeless call, “Head west, young man.”
Living and working all around the beautiful state of Colorado for 6 years, I dove headfirst into the skylight and home improvement industry. From tying in on a steep 3-story roof to connecting hundreds of contractors with homeowners they were never able to close before. The connections and relationships I made out there inspired me to continue down the path of helping construction professionals engage with their customers on a personal level. Nobody wants a car salesman.
When I’m not striving to build meaningful connections or writing my heart out, I find any excuse to get outdoors and spend time with my family and friends (all pets are welcome). If I must stay inside, I love turning to my piano to write original compositions or cover my favorite artists. I’m always in the mood for Werewolves of London!
Grab a Shovel and Let’s Break Ground
By filling out the form below, you’ll be able to schedule a video call. Come ready to discuss your company and where you could use the most help.
After our call, I’ll then craft you a strategy that is perfect for your company and aligned with our conversation.
Within 24 hours, I’ll draft your proposal and a test project and send them to your inbox. When satisfied, all you need is a 50% down payment, and voila—your audience is on the rise!
The first draft of all your contracted materials will be sent over to you in a Google Doc along with an invoice.
Any changes or improvements you’d like to see will be made with your complimentary round of edits. Your copy should sound like YOU.
Now that your final drafts have been sent over, you are ready to publish whenever you choose! I’m more than happy to provide any suggestions. If you’re satisfied with my work, please leave a review for a discount on your next copy.
Let’s work together
Interested in working together? Ready to grow that audience? Fill out the form below and schedule your call!