Gotta Give to Get: Master Facebook Reciprocity with These 3 Tactics

Find your ideal audience, and personalize messages and content that address their pain points — and offer a solution! Show a personal side to your business by sharing personal stories of success or overcoming challenges. Lastly, establish a system of reciprocity. Offer your audience advice, tips, hacks, or practical gifts! 56% of Facebook users who receive gifts are more likely to give a gift back. Who knew!